Archive for November, 2007

PC Maintenance Tips

November 8, 2007

Let me share some important tips which keep your PC safe and run smoothly.

  • Do not turnoff PC directly without properly shutting down the OS. This may cause your hard drive some damage as well as the risk of loosing your files or getting them corrupted.
  • Do not unplug peripherals from your computer when it is still turned on. This may shot the sockets, even the motherboard and other internal parts.
  • Keep your PC cool. Have proper air-conditioning or at least ventilation. If your computer overheats, it may cause severe harm to the whole thing.
  • Don’t fully use all of the space of your hard disk. Save at least 100 to 200 megabytes of breathing room or else you would be experiencing deteriorated performance.
  • Keep all your files organized. Arrange your files and put them in their respective folders. For example, put all your documents from work in one folder, and personal ones in another.
  • Have backups of important files in your hard drives. You’ll never know when something might happen. Have backups in floppy disks, CDs, DVDs or any other external storage.
  • You should have an antivirus installed in your computer (this is a must). There are lots of them out there. Keep your antivirus updated regularly for the latest virus definitions. Maintain your hard disk on a regular basis. Check if it already has bad sectors in it with scandisk or any other program that can diagnose it.
  • Empty your internet cache. As you surf the internet your computer stores web pages and images into a temporary internet cache so that it can quickly recall and access information when you move back and forth between pages. This backup information can quickly add up and eat hard drive space.

Innovation on a Deadline - In Your Small Business

November 7, 2007

If the thought of coming up with a great idea on demand causes your brain to freeze up, here is a step-by-step guide to make the process more manageable:

  • Compose a single sentence that precisely outlines your task.
  • Then brainstorm. Do not worry if ideas are good or bad — just get them down on a paper. Think hard, but go fast, and don’t get too fond of anything yet.
  • Find a colleague and throw your ideas around. The greatest innovations come from collaborative efforts. Don’t dismiss anything out of hand. Scramble those ideas you have got and those images you have gathered. Rearrange them. What you created in sequence should now be taken apart.
  • Despite the looming deadline, give everything you’ve hashed out a chance to settle by taking a mental break. Read a magazine, listen to your iPod or do your routine job. When you return to the task, your subconscious will pick up right where you left off.
  • Be decisive. Choose the three best ideas you’ve had and write rationales for each. Be ruthless. If you can convince yourself, you can convince others. Polish the ideas, adding details and spinning them out in new directions, before presenting them to key decision-makers.
  • Work as a group. Make a definitive decision on which idea to pursue.

You can’t sit around and wait for inspiration. You have to go after it with a club.

Are You a Thought Leader?

November 1, 2007

You may have heard the phrase thought leader bandied about. It means someone who is a trusted resource in his or her field of expertise. Although some thought leaders contribute ideas to the community without any specific goal, many see the process as a

great way to attract new clients. It’s a method you should consider.

 

Anyone with specialized knowledge has the potential to become a thought leader. You can use a medium as informal as a blog that dispenses helpful tips; or on the other end of the spectrum you might want to offer white papers and survey results. But whatever your media strategy, David Meerman Scott has some solid advice for aspiring thought leaders:

 

Understand the purpose of thought leadership. You want to educate and entertain, not sell. “This type of marketing and PR technique is not a brochure or sales pitch,” writes Scott. “Thought leadership is not advertising.” So it’s important that you don’t write about your company–at all.

 

Cater to your audience. Address issues of interest to prospective customers. And present the information in an engaging fashion. Remember: This is about your readers, not you.

 

Promote, promote, promote. Alert carefully chosen bloggers, reporters and analysts with links to your material. Also, place easy-to-find links in online venues you control–even in your staff’s email signatures.

 

The Po!nt: “Thought leadership content is designed to solve buyer problems or answer questions,” writes Scott, “and to show that you and your organization are smart and worth doing business with.”

 

Source: MarketingProfs. Click here to read the full-length article.

http://marketingprofs.chtah.com/a/tBG7qJBAJaJZfBaJbG0BY-n7HUd/news10

Hello world!

November 1, 2007

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